Branding identity and social media content creation for RAMA Tecnología, a Mexican molecular biology laboratory based in Baja California, Mexico, that provides healthcare services in both the public and private sectors, specializing in clinical diagnostics and blood banking.

The branding design aimed to represent the company’s core values: ethics, professionalism, excellence, innovation, and commitment. The goal was to create a logo that could serve as the cornerstone for the parent brand and its subsequent business units. The molecular structure is a key part of the design, incorporated into the logo and graphic elements across various applications.